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School Of Digital Advertising


The School Of Digital Advertising was founded by Joy Nandy, the former International Director of Cavendish College London, who was also instrumental in the creation of the online education delivery portal,, in the 90’s. Prior to that, Joy started and successfully ran a full-fledged advertising agency in Malaysia.
SODA was formed on the realisation that the power of digital advertising is given to everybody, but not everybody is an advertising […]

What Is Blockchain Technology?

The blockchain is an undeniably ingenious invention – the brainchild of a person or group of people known by the pseudonym,  Satoshi Nakamoto. But since then, it has evolved into something greater, and the main question every single person is asking is: What is Blockchain?

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”
Don & […]

What is Performance Measurement?

Performance Measurement can be best understood through considering the definitions of the words ‘performance’ and ‘measurement’ according to the Baldrige Criteria:

Performance refers to output results and their outcomes obtained from processes, products, and services that permit evaluation and comparison relative to goals, standards, past results, and other organisations. Performance can be expressed in non-financial and financial terms.

Measurement refers to numerical information that quantifies input, output, and performance dimensions […]

Baldrige Criteria for Performance Excellence

Baldrige Criteria for Performance Excellence is the model behind the US Malcolm Baldrige National Quality Award, an award process administered by the American Society for Quality (ASQ) and managed by the National Institute of Science and Technology (NIST), an agency of the US department of Commerce. This framework is used as the basis for over 70 other national Business Excellence/Quality awards around the world.
How Baldrige Works
Organisations everywhere are looking […]

What is Business Excellence? 

Business Excellence, as described by the European Foundation for Quality Management (EFQM), refers to:
Outstanding practices in managing the organisation and achieving results, all based on a set of eight fundamental concepts: results orientation; customer focus; leadership and constancy of purpose; management by processes and facts; people development and involvement; continuous learning, innovation and improvement; partnership development; and public responsibility.
In general, business excellence models have been developed by national bodies […]

EFQM Excellence Model

EFQM Excellence Model

This is the model behind the European Business Excellence Award, an award process run by the European Foundation for Quality Management (EFQM). This framework is used as the basis for national business excellence and quality awards across Europe.
The EFQM Excellence Model is based on nine criteria.  Five of these are “ENABLERS” and four are “RESULTS”.  The “Enabler” criteria cover what an organisation does and how it does […]

What is Talent Management?

What is Talent Management?
Talent management seeks to attract, identify, develop, engage, retain and deploy individuals who are considered particularly valuable to an organisation.
Talent management is a business strategy that organisations hope will enable them to retain their top talented employees.
By managing talent strategically, organisations can build a high performance workplace and encourage a learning & development culture. When you tell a prospective employee that you are dedicated to a […]

What Attracts Talent?

In today’s climate, companies that want to attract and retain the best talent will look for the best ways to develop employees along the way. If that describes your company, you have to invest in people with the understanding that you’re going to help them grow professionally. Paradoxically, though, developing employees will likely help you retain the high performers among them.

Secrets to keeping the best talent in 2017
This old […]

How Do You Know If You Have Dopamine Deficiency?

Do I Have Dopamine Deficiency?
When there is a dopamine deficiency, emotions cannot be correctly regulated. Mental impulses that mitigate intense feelings of sadness are inhibited; therefore, the most common low dopamine symptoms are the same signs associated with clinical depression (and more specifically, major depressive disorder):
14 Dopamine Deficiency Symptoms

Lack of interest in life
Decreased motivation
Inability to feel pleasure
Altered sleep patterns
Restless leg syndrome
Mood swings

What is The Effect of Dopamine Deficiency?

What is Dopamine?
Dopamine is a neurotransmitter produced by the brain, which acts as a chemical messenger between brain cells. Although it is produced by just a handful of cells, dopamine has a powerful effect on many physical and cognitive functions, including movement, motivation and memory. It’s also responsible for the feelings of reward and pleasure, which is why it’s also called “the pleasure neurotransmitter”.
On the down side, dopamine is also […]

Stagnating Productivity in UK – 2017 Report

This report by Daniel Harari for the House of Commons, explains why productivity is important to growth, the public finances and living standards, analyses whether the stagnation in productivity is temporary or permanent, looks at the impact of Brexit on productivity growth and outlines Government policy. International comparisons are also included.
Productivity is directly linked to living standards, with a country’s ability to improve its standard of living over time almost […]

Breathing exercise

Breathing… always remember to breathe. Take time to inhale. It’s the simplest thing, but is forgotten in panic attacks.

Don’t wait until fight-or-flight kicks in before minding the breath. Controlled breathing not only keeps your mind and body functioning at their best, it can also lower blood pressure, promote feelings of calm and relaxation, and help you de-stress.
Breathing exercises are not only for those who suffer from anxiety attacks, feeling over-worked, under-slept, under pressure…. There […]

How To Deal With Depression

Depression drains your energy, hope, and drive, making it difficult to do what you need to feel better. But while overcoming depression isn’t quick or easy, it’s far from impossible.
The key is to start small and build from there. Feeling better takes time, but you can get there if you make positive choices for yourself each day.
Recovering from depression requires action, but taking action when you’re depressed is hard. Draw […]

How to Improve Your Performance at Work

You do not need to wait for your annual performance review to identify areas we need to improve. Adding to your skill set, and setting personal benchmarks and reviewing them is the key. Learning leads to a better quality of life, boosts confidence and improves your performance.
Tips to improve your reputation and performance at work:
1) Organize & Prioritize

Create a daily schedule and follow it. Ensure your task list […]

What is a life coach? We all need one.

A life coach is someone who aims to help and empower others to make, meet and exceed personal and professional goals.
This can include excelling in the workplace, becoming happy and fulfilled at home, exploring your potential and achieving ambitions.

By harnessing techniques based on core psychological principles and intuition, life coaches provide clients with the tools to confidently face difficult situations and push past emotional barriers.

A life coach will never […]

It’s official: Learning improves career prospects

Learning improves career prospects. New report finds that a third of men and nearly a third of women who participated in further education got a better job as a result.
A third of men and nearly a third of women who participated in further education (FE) got a better job as a result, Skills Minister Matthew Hancock announced today.

This is the key finding from The Impact of FE Learning, a new […]

Internet Marketing Consultant Job Description and Profile

The Internet Marketing Consultant job is to work with the client in order to prepare the digital advertising and promotion plan of the clients’ products and services.

He/she has the responsibility of devising the strategy and implementing plans for the client. It is needed to do the research on the consumer behavior, motivate the consumers aptly for taking action for the best results for increasing the sales.  Internet marketing consultants use […]

Reversing type 2 diabetes

Reversing type 2 diabetes
Type 2 diabetes is either caused by insulin resistance or being unable to produce enough insulin. As Hallberg points out, “Diabetes is a state of carbohydrate toxicity. Insulin resistance is a state of carbohydrate intolerance.
“Carbohydrate intake is the single biggest factor in blood sugar levels and therefore the need for medication,”
It should be noted that Hallberg is only referring to the American Diabetes Association (ADA).

“The general recommendations are […]

What does an entrepreneur need to succeed?

Like any activity you pursue, there are certain musts that are required to be successful in a chosen activity. If your goal is success in business, then the formula is no different. There are certain musts that have to be fully developed, implemented and managed for your business to succeed.

1- Desire

Do what you enjoy. If you don’t enjoy what you’re doing, in all likelihood it’s safe to assume that […]

How To Be A Successful Entrepreneur?

Basic Characteristics Of An Entrepreneur

Regardless of your definition of success, there are a great number of common characteristics that are shared by successful entrepreneurs. Being an entrepreneur requires much more than just having a big ideas. An entrepreneur is someone who possesses a unique cocktail of skills and characteristics that enable him or her to beat the odds and go after his or her dreams full throttle. But what […]

Are You Ready For Trump Presidency?

Donald Trump Presidency 

Can it be! Trump President of united State of America! I suggest you get ready for it.

Like many, I could not believe that Trump candidacy can get even through the primaries. But here we are, he is only few points behind Hillary. Last night, I was watching his speech in Virginia and one can see he is changing his style and coming across more presidential. He dose […]

Taking care of stress

I hardly get stressed, but recently due to work load and dealing with complex project, I felt not necessarily stressed but definitely a bit down. I followed the NHS advise and it was very effective, so I want to share it with all those who feel a bit low.
First, if you’re stressed, whether by your job or by something more personal, the first step to feeling better is to […]


Again the question of low productivity is raised from United State to European countries and beyond. This decrease in productivity is happening, despite the fact that most of us are working harder than ever and our pay has hardly increased over the last few years. One wonders why. May be it is a ploy by the corporations to get us to work harder for a less pay. But, there […]

Emotional Wellbeing

Emotional Wellbeing
Emotional wellbeing is not the absence of emotions, but it is your ability to understand the value of your emotions and use them to move your life forward in positive directions.
A useful definition of emotional wellbeing is offered by the Mental Health Foundation: ‘A positive sense of wellbeing which enables an individual to be able to function in society and meet the demands of everyday life; people in […]

What do you mean by social well being?

What do you mean by social well being?

Social wellbeing is a sense of involvement with other people and with our communities. Many researchers believe that wellbeing is not just about being happy or content, but also about being actively engaged with life and with other people.

What is the physical health?

It is the soundness of the body, freedom from disease or abnormality, and the condition of optimal well-being. It is […]

Gelareh Keshavarz

Gelareh Keshavarz is an e-learning specialist , Occupation Specific Language Training (OSLT) Coordinator, and an Academic English Instructor. She has been teaching OSLT Courses to Internationally Educated Professionals in London and Canada for almost 20 years. She is specialized in teaching Blended and Multisite courses where participants from different colleges connect through various online platforms. Gelareh is an Academic Writing Instructor at the School of Continuing studies at the […]

The difference between winners and losers

The difference between winners and losers
Winners are part of the answer;
Losers are part of the problem.

Winners sees a solution to every problem;
Losers see a problem for every solution.

Winners have a plan;
Losers have an excuse.

Winners say, “Let me do it for you”;
Losers say, “That’s not my job.”

Winners say, “It may be difficult but it is possible”;
Losers say, “It may be possible but it is too difficult.”

When winners make a mistake, […]

By |January 6th, 2016|Articles & Papers, Entrepreneurship, How to be successful, Human Factor, Life Style, Self Improvement|Comments Off on The difference between winners and losers

Help a child to live his childhood

Another Christmas is approaching, a year has passed and with it hundreds of charity events to help children around the world. Still I see the images of children dying from starvation, childhood deseases, blown up by land mines, or even worst, they are used by war barons as child solders, or converted to a Jihadi suicide bombers.
I think to myself, and I hope next year will be better, but then I look […]

Crew Resource Management

Crew resource management

Crew resource management or cockpit resource management (CRM) is a set of training procedures for use in environments where human error can have devastating effects. Used primarily for improving air safety, CRM focuses on interpersonal communication, leadership, and decision making in the cockpit.

Crew resource management formally began with a National Transportation Safety Board (NTSB) recommendation made during their investigation of the United Airlines Flight 173 crash. There a DC-8 crew ran out of fuel over Portland, Oregon while troubleshooting a landing gear […]

By |November 9th, 2015|Articles & Papers, Aviation|Comments Off on Crew Resource Management

SHELL Model in Aviation

SHELL model in aviation (Human factors models)

Table of Contents

The SHELL Model
Human Characteristics
Physical Size and Shape
Fuel Requirements
Input Characteristics
Information Processing
Output Characteristics
Environmental Tolerances
Components of the SHELL Model
SHELL Model Interfaces
Liveware-Software (L-S)
Liveware-Hardware (L-H)
Liveware-Environment (L-E)
Liveware-Liveware (L-L)
Aviation System Stability
SHELL Model Uses

The SHELL model is a conceptual model of human factors that clarifies the scope of aviation human factors and assists in understanding the human factor relationships between aviation system resources/environment (the flying subsystem) and the human component […]

By |November 9th, 2015|Aviation|Comments Off on SHELL Model in Aviation

20 Best Jobs in USA

20 Best Jobs in USA, extracts from: The 100 Best Jobs, U.S.News, Click here for more.

The U.S. workforce has myriad talents, desires and lifestyles, so there is no one best job that suits each one of us. But if we were to define a good job generally, there are some unequivocal factors.
The best jobs pay well. They challenge you without stressing you out too much. There’s room to grow and […]

20 best jobs in the UK

Extract from the article in Telegraph by: By Elizabeth Anderson

Whether you’re looking for a new job, or fancy seeing how your current employment situation compares with your peers, here’s what’s hot in the job market today.
20 best jobs in the UK

Marketing Manager (Average Base Salary: £46,561)
Finance Manager (Average Base Salary: £52,081)
Mechanical Engineer (Average Base Salary: £34,799)
Sales Manager (Average Base Salary: £45,613)

Sales managers key responsibilities are […]

By |September 16th, 2015|Career / Professional Development, How to get a job|Comments Off on 20 best jobs in the UK

How To Increase Productivity

 Increase Productivity

To increase productivity, you have to build new skills for learning and development.

There are two factors that are impacting on the effectiveness of Learning and Development teams in 2015. These are the business environment and the changing state of organizations. Our research shows that there is a growing skills crisis in Learning and Development precisely because of these factors:

The business environment.
The acronym VUCA -volatility, uncertainty, complexity, and ambiguity- […]

By |September 4th, 2015|Articles & Papers, Business, Human Factor|Comments Off on How To Increase Productivity

Team Building Exercise

The Marshmallow Challenge  a Team Building Exercise
The challenge, if you don’t know it, is a fun and instructive design exercise that encourages teams to experience simple but profound lessons in collaboration, innovation and creativity.
The challenge seems simple enough: small teams have to build a structure in 18 minutes using 20 sticks of spaghetti, 1 yard of tape, 1 yard of string and 1 marshmallow. The winning team is the one that can […]

By |September 2nd, 2015|Human Factor, Management|Comments Off on Team Building Exercise

Slow Internet

Slow Internet: What Is The “Problem”?
During 10 years of providing cloud based learning platforms I’ve often had to explain slow internet and what the “problem” is.

The “problem” is users of an online learning platform being unable to access their learning platform over the internet. There are also variations on the “problem”:

“It’s running slow”.
“It always slows down at lunchtime”.
“The site is running slow for me, but it’s […]

By |August 28th, 2015|Articles & Papers, Education Technology|Comments Off on Slow Internet

Continuing Professional Development (CPD)

Take the hard work out of your Professional Development with our information, advice and support.

What is CPD?
Continuing Professional Development (CPD) involves intentionally developing the knowledge, skills and personal qualities you need to perform your professional responsibilities.
It is generally required by professional bodies and institutes, which provide CPD schemes. But it can also be undertaken independently by professionals who don’t belong to an institute.
Professional development, the sister term to CPD, […]

By |August 28th, 2015|News|Comments Off on Continuing Professional Development (CPD)

eLearning Improves Your Learning

How eLearning Can Improve Your Learning
eLearning is the talk of the day for the great benefits it shows forth in the process of education. With universities in all major parts of the world conducting various online degrees, certification courses and distance education programs in different branches of education, learning has become easier, faster and more connected.

People may wonder how eLearning improves one’s learning process. It is due to the […]

By |August 27th, 2015|Articles & Papers, Education Technology, Learning Style, Life Style|Comments Off on eLearning Improves Your Learning

Dr Shashi Tharoor MP – Britain Does Owe Reparations

Since its foundation in 1823, the Oxford Union hosts some of the world’s most influential speakers and celebrities. Here is a selection of our more recent guests ‘singing’ along to Taylor Swift’s “Shake It Off”.

Dr Shashi Tharoor MP Biography

An author, politician, and former international civil servant, Shashi Tharoor straddles several worlds of experience. Currently a second-term Lok Sabha MP representing the Thiruvananthapuram constituency and Chairman of the Parliamentary Standing Committee on External […]


Netiquette Tips For Online Discussions
“Discussion is an exchange of knowledge; argument an exchange of ignorance” once said Robert Quillen, an acclaimed journalist, who was also a discussion specialist.
Amazingly enough, this quote is still suitable, after almost a century, for all kinds of discussions, whether offline or online. Indeed, as an online learner, your goal when participating in an online discussion related to your eLearning course is the exchange of knowledge; after all, you […]

By |August 18th, 2015|Articles & Papers, Education Technology, Self Improvement|Comments Off on Netiquette

Over Fifty Problem Solving Strategies Explained

by John Malouff, Ph.D., J.D.

This comprehensive list of problem solving strategies allows individuals to use a checklist approach to problem solving. It also could facilitate training others in problem solving. The classification of the strategies into types may facilitate the development of new strategies that fit into a specific category. The explanations and examples given could serve as a valuable supplement to other explanations and examples available in books and […]

By |August 1st, 2015|Self Improvement|Comments Off on Over Fifty Problem Solving Strategies Explained