Course Description

An effective Public Relations strategy will support an organisation’s corporate plan. This course will define a pragmatic approach to PR and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created. Aspects of communication theory are covered, but most time is spent examining the case studies.

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Price:  £135.00
Duration: 8 Weeks (Recommended)
Level: 3
Credit: 4



Topics include:

1-The nature of public relations

  • Definition of Public Relations
  • Mexican statement
  • Differences between: Public Relations, Marketing, Advertising, and Propaganda
  • Public Relations as a management function and its position within an organisation Role and duties of a Public Relations manager

 2-The uses of Public Relations

  • Use of Public relations in: Financial markets, International markets, Parliamentary liaison, Commercial markets, Non- profit organizations, Community relations, Crisis situations

 3-The Publics of Public Relations

  • Provide a suitable definition of publics in respect of Public relations
  • Identifying major publics of an organisation
  • Identify relevant, practical and economical ways of communicating with identified publics in a given scenario
  • The consequences of failing to identify or target the correct publics
  • The differences between: A market segment and publics, A target audience and a target market, Publics and a target audience

 4-The communication process

  • Communication process, including noise
  • Elements involved in the communication model
  • What is meant by noise in the communication process
  • Feedback as an essential part of the communication process and the dangers of not reacting to feedback

5-The following topics will be briefly addressed trough the seminar

  • Statutory legislation and voluntary controls
  • Copyright, patent, trade-mark, plagiarism, brand and logo and the legal implications of each
  • Differences between libel, slander and misrepresentation
Delivery mode: Part time
Level: 3
Credit: 4
Award: Educators’ Certificate

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